How to succeed when everything has changed: Change. The digital age has transformed how we learn about, relate to, and even define our world. Type a word or two into Google, and in seconds, you’re connected to thousands of experts, some more knowledgeable than others, on topics as mundane as what to cook for dinner and as life-changing as what to do after getting a cancer diagnosis. And not only are we connected to immediate expertise, we’ve become experts, ourselves, able to share our experiences, knowledge, and connections, through blogs, wikis, tagging, groups, and new forms of social media that appear every day. At Digitas Health, we understand that patients and healthcare professionals alike have made digital behavior a way of life. So while digital marketing certainly isn’t all we do, it’s central to all we do. We may use advertising to capture attention and evoke emotion, then drive the viewer to the web to connect with them in a richer, more meaningful manner. A successful direct-for-consumer marketing program may require the careful integration of multiple channels, from digital tracking tools, to mobile and email alerts, to weekly TV shows and video on demand. Whatever media channel, technology, or format we use, our goal is to provide and guide and connect patients to the health information, expertise, and personal insights they seek. For when people are informed, confident, and proactive on their own behalf, they get better care. And while the awards are nice, knowing our work helps improve people’s health — and their lives — is the ultimate reward.
Welcome to the direct-for-consumer era. We believe you attract people to a brand by providing a valuable service for them, not selling to them. It may seem like a subtle distinction, but when a brand speaks directly for the audience rather than to it, it becomes a vital part in a patient or healthcare professional’s life. There’s a reason we look at things a little differently than most advertising agencies: Digitas Health isn’t an advertising agency. We’re also not a direct marketing agency or an interactive agency. We’re a new kind of agency that’s purpose-built for the digital era. We’re a team of experienced healthcare insiders, scientists, researchers, doctors, creatives, analysts, and technology wizards. Together, we expose insights and generate the big ideas that integrate channels, optimize impact, and — at their best — transform selling into helping people lead healthier lives.
Guide. Provide. Connect. We believe that everything we do should guide, provide, and connect. We guide patients (and their doctors) to the information they need, we provide them with answers they know they can trust, and we connect them with real support and help them connect with each other. Whatever form our work takes, it is based on a deep understanding of the needs, motivations, and desires of the people who make healthcare decisions. Physicians, nurses, patients, parents, and other caregivers. In emergency rooms and bedrooms, the birthing suite and the cath lab. We’ve listened to their fears and frustrations. We’ve watched how they search for and share information. We know what technology they use and how they use it. We use this knowledge to connect patients and professionals with our clients’ brands — in ways that are relevant, meaningful, and valuable.
The New Lead Agency Creative
Connecting with — and for — our clients. Digitas Health connects many of the world’s leading healthcare brands to consumers and professionals offline, online, and in line with their needs, desires, and habits. Since our founding, we’ve worked with global leaders in pharmaceuticals, bioscience, and medical devices and with large consumer brands that have a health and wellness agenda.
AstraZenecaCRESTOR® (rosuvastatin calcium) Consumer & HCP As digital agency since the brand’s 2002 launch, and lead agency since 2008, Digitas Health helped CRESTOR create rich online experiences for patients and professionals. The direct-for-consumer integrated campaign helps boomers see the vital connection between high cholesterol and atherosclerosis.CRESTOR is a registered trademark of the AstraZeneca group of companies.
AstraZenecaARIMIDEX® (anastrozole) Consumer Tapping into the real experiences of women with breast cancer, Digitas Health helped ARIMIDEX create a network of digital experiences — including the first branded social media platform in the pharma industry — making the brand a source of sharing and inspiration for millions of breast cancer survivors and their friends and loved ones.ARIMIDEX is a registered trademark of the AstraZeneca group of companies.
Eisai Inc and Pfizer IncARICEPT® (donepezil HCl tablets) Consumer A disease education campaign aimed at helping caregivers recognize the early signs of Alzheimer’s disease and motivate them to act and seek diagnosis quickly.ARICEPT is a registered trademark of Eisai Co., Ltd.
Novo NordiskNovoMedLink™ HCP The centerpiece of our work with Novo Nordisk is a customized physician portal featuring a suite of Web 2.0 tools and features, which enhance the brand’s ability to collect information while serving as the central distribution point for multichannel HCP content.NovoMedLink is a trademark of Novo Nordisk Inc.
WyethEFFEXOR XR (venlafaxine HCl) Consumer & HCPWyeth Neuroscience HCP As the brand’s interactive agency of record, Digitas Health created an integrated online and offline campaign for EFFEXOR XR, driving new acquisitions to a lightly branded site and switchers to EffexorXR.com.Our award-winning digital initiative helped the company brand Wyeth Neuroscience and created a franchise site that acts as a “transmitter” to the professional constituency. The site welcomes participants in the Visiting Speaker’s Program and centralizes all franchise professional assets in one place.
Weight Watchers®Weight Watchers HCP Digitas Health helped Weight Watchers open a significant new B2B channel by creating a turnkey program for physicians and other health care professionals who struggle to help patients lose weight. Online and offline tools coach doctors, nurses, and physician assistants on how to discuss the sensitive topic of weight with patients and drive intervention with Weight Watchers.WEIGHT WATCHERS is a registered trademark of Weight Watchers International, Inc.
Divergent talents, united in purpose. Our business cards say we’re doctors, scientists, MBAs, PhDs, writers, and designers. But we’re also patients, caregivers, survivors, and concerned parents. We’ve worked everywhere — from ad agencies (The Martin Agency, BBDO, Saatchi, FCB, Y&R, Gyro Worldwide), the interactive space (Avenue A/Razorfish, Frontier Media, PointRoll, WebMD), and the client side (Eli Lilly, GlaxoSmithKline, BMS, Merck, Wyeth). We’ve warmed up audiences for Ellen DeGeneres and stitched up accident victims in the ER. We’ve saved inner-city children from gang violence and infants’ lives in the NICU. We’ve had our screenplays optioned, practiced North African tribal belly dancing, competed in triathlons, and experimented with biodiesel. Together, we’re a team of dedicated healthcare marketing experts, driven to use every tool, every channel at our disposal, to create more and deeper connections between our clients’ brands and the people they serve.
Get to know some of us. Senior Management David Kramer, Chief Executive Officer Michael du Toit, EVP/Marketing Michael Golub, Chief Medical Officer Larry Mickelberg, EVP/Strategy & New Business Alex vonPlato, Chief Creative Officer
Want to do great work that does good? Our staff of physicians, musicians, parents, activists, and filmmakers spend their days as programmers, strategists, engineers, accountants, marketers, writers, and designers. They’re joined by talented freelancers in all aspects of production, from project management and application development to copywriting and graphic design. We are dedicated to providing a challenging and rewarding experience for all Digitas Health employees, both staff and freelance. If we sound like the kind of people you would like to work with, then we'd like to hear from you.
About Digitas Health Counting as clients many of the world’s leading pharmaceutical, bioscience, and medical device companies, Digitas Health is a next-generation marketing agency that helps build healthcare brands that patients, caregivers, and healthcare professionals feel confident turning to and recommending when they are sick, in need, or helping others. With offices in Philadelphia, New York, and London, Digitas Health is the health agency of Digitas, a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s fourth-largest communications group and second-largest media counsel and buying group, and a global leader in digital and healthcare communications.
About Digitas Digitas is a leading digital marketing agency, helping the world's biggest brands develop, engage, and profit from building profitable relationships with its customers. The Agency pairs media, marketing, technology, creativity, imagination, and analytics to ignite emotional bonds between people and brands. Digitas also operates an independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world’s only stand-alone, global digital productions company. Digitas is a member of the Paris-based Publicis Groupe S.A., the world’s fourth-largest communications group and second-largest media counsel and buying group, and is a global leader in digital and healthcare communications. With around-the-world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals.
About Publicis Groupe Publicis Groupe is the world's fourth-largest communications group. In addition, it is ranked as the world's second-largest media counsel and buying group and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals. The Groupe offers local and international clients a complete range of communication services, through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; specialized agencies and marketing services offering healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports marketing, and multicultural communications.